If you happened to stroll down Hamra, Abdel Aziz or Bliss street, or even those small streets that make of Hamra your very own east village, you might have noticed stencils of Got Charlie? or the less often seen, Charlie is in Da BLDG. and well you might have been wondering, Charlie? Who the hell is Charlie? ...
And this particular marketing strategy as it finally turned out to be, makes you wonder more than billboards because it's more underground, closer to you as a commoner walking down the street, rather than a giant poster that you know someone must have paid thousands of dollars for them to commercially market like who the hell is nesreena? but that's another issue. Here you might expect a play, a concert, a drug dealer? an ad, a graphic design project, anything. But mostly something really unique, because it's the effort of individuals and not that of a depersonalized industrialized company.
Turns out Charlie is a group of 4 talented young girls studying at AUB and designing accessories on a budget, so I'm assuming they don't have a store yet, one more reason behind the extra zealousness one might feel to support this creative endeavor. The girls tell you on their Facebook Group to
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